The 8 Ps (used in service industry)
* Product=Service
* Price
* Place
* Promotion
* People
* Process
* Physical Evidence
* Productivity & Quality
[edit] The 4 Ss (used in service industry)
* Surroundings
* Suppliers
* Systems
* Skills
More Ms
* Mother Nature (Environment)
* Measurement (Inspection)
* Maintenance
* Money Power
* Management